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Production Company: 4Creative

Agency: Mindshare

Client: Unilever

Director: Ita Fitzgerald

Producer: Paul Mortimore

Cinematographer: Ross McLennan

Editor: Rod Main

Colourist: Thomas Urbye @ The Look

Camera: Canon 5D Digital SLR

Duration: 30 sec

'Impulse & The Saturdays'

The Look has completed the grade on a 4Creative TVC for Impulse featuring girl-band The Saturdays.

Shot on the Canon 5D Digital SLR camera, the grade had to enhance the lilac colours as well as giving a rich overall palette. Naturally, it was important that the skintones of the girls were as natural and as beautiful as possible.

The TVC was ingested from Apple Pro-res files directly from the Editor's FCP project, meaning a minimal turnaround time for the job.

The TVC was delivered in HD and SD