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Advertising agency Publicis & production company Scorch London choose The Look for HP
The Look has completed a 30 second online commercial for major brand Hewlitt Packard. The brief delivered to Scorch was for a free runner, shot at high speed, moving from the inner city into major London landmarks. Scorch London approached The Look to handle the technicalities of the shoot as well as handle the grade and online. The decision was made to shoot on the Panasonic Varicam, which can work up to 60fps.
DoP Ben Todd was able to capture some fantastic shots, Steve Jay directed on behalf of Scorch London and Tim Mars was on as creative from Publicis. The cut was carried out by Vid Price. The commercial is currently airing (with graphics overlayed) on major websites:
Click here to see the finished banner
tel: +44 (0)20 7287 5313, info@thelooklondon.com